become part of the team’s coaching staff.”
Instructional sessions for the 25 or more
team coaches who also attend the camp are
also part of the agenda, he says.
Lexi Berra, a recent graduate of the University of Louisville, has attended College
Spirit Camp for the past four years and has
learned valuable new skills each time.
“The camp really helps with the con;i-
dence you need to be an athlete,” she says.
“It pushes you mentally and physically in
ways you didn’t even know were there.”
Berra also likes the camp’s structure and
focus on the well being of students.
“It’s very structured, so you are never
lost and confused,” she says. “It’s constant-
ly ;lowing, but the staff always seems to
know when it’s time for us to have a break.
They notice things and go with the ;low.”
When it comes to promoting College
“Myrtle Beach is really known for sports tourism
and, in particular, we’re a huge draw for youth
events. One of the major reasons is that the athletes can compete
and the family can enjoy the destination. Our affordability as well
as our amenities and entertainment make this possible.”
Sales Manager, Myrtle
Beach Convention Center
MPI Carolinas Chapter
Spirit Camp, which is nearly
always sold out, both Boggs
and McCullough have high
praise for Varsity’s internal
“They’re absolute wizards at using every avenue
of social media you can
think of, plus email blasts
and brochure mailers,” McCullough says.
Boggs attributes some of
the drawing power to the
camp’s host city.
“Myrtle Beach is one of
the top tourist destinations in the country,
so that’s a marketing tool in itself,” he says.
“Plus, the CVB and convention center folks
“One of our biggest
techniques is to prepare the students to go
beyond the competitive
aspect of cheerleading
to be real leaders
when they get in
front of the crowds.”