This is Your Brain on a Date
How a Montréal-based tech startup is rein- venting the art of networking. “Feel free to pick my brain” is not a pickup
line that will generate pheromones on a ;irst date,
unless it’s a Brain Date arranged by E-180, a Tin-der-like tech startup where you can offer or request
skills on the website, ;ind a match in your area then
meet up in a public place to share cutting-edge knowledge—all for free.
“Talking to people who have already made mistakes and can relate to your own experience, which
is different from anyone else’s experience, is crucial,”
says Christine Renaud, CEO and co-founder of E-180
Inc. “I kept seeing people using social media to send
messages for help if they needed to quickly learn some-
thing. I thought: ‘What if we dedicated a social network
to connect people who had knowledge and those who
wanted to learn in person?’”
At Montréal’s C2 conference, E-180 used its
matchmaking website and mobile app services over
the three-day conference and measured the success.
The results demonstrated this was a new frontier in
networking: Out of the 5,000 attendees, 2,800 signed
up to offer and request knowledge, over 1,000 went
on one-on-one meet-ups and three knowledge events
were held to give like-minded individuals on the spot
opportunities for one-on-one meetings.
How to book a brain.
Booking a Brain Date is easy and E-180 concierges help
meeting planners through the process. Four weeks
before an event kicks off, attendees start publishing
offers and requests for knowledge. E-180’s specialized,
proprietary algorithm makes matches based on
these offers and requests, and invites participants to
schedule one-on-one Brain Dates. The meetings take
place in a dedicated learning lounge at the conference,
where matchmakers help participants connect with
How E-180 can expand educational programs.
The concept of E-180 is founded on the understanding
that not all learning takes place in formal educational
settings. “We believe that education is a relationship,
not an institution, and that one hour of our time may
change another person’s life,” says Renaud, a former
elementary school teacher and Harvard Graduate
School of Education alumna turned social tech
Brain Dates extend your speaker’s reach.
“The way a lot of conferences work, they pack a lot
of great content into educational programs to get a
lot of value for participants. But this doesn’t take into
account we need time to re;lect and talk to someone to
collaborate on challenges,” Renaud adds.
For those wanting to access speakers, meeting
planners can expand their reach by asking them to
participate in Brain Dates.
This educational piece is brought to you by Tourisme
Montréal and E-180, who work together to provide
new networking opportunities for meeting planners.
For more information, contact Tourisme Montréal
at firstname.lastname@example.org or (800) 230-0001 x 2310. Visit