adding nearly 300 rooms to a city that ranked
No. 3 in 2015 for Texas hotel occupancy.
The Waco Hilton, attached to the Waco
Convention Center, has undergone a $2 million interior remodeling update, adding to the
attraction of the strong events market.
Carla Pendergraft, director of marketing for
the Waco CVB, sees this growth as a prelude to
further development for the events industry
in the city: “This will surely spur those other
hotel developments to take place. This will
bene;it our meetings trade because most of the
developments are planned for the downtown
area. This will give us a critical mass of hotel
rooms near the convention center, needed to
book those larger conventions.”
Magnolia Market at the Silos downtown
has become a destination shopping point,
driving further growth to Waco. “Magnolia
Market has transformed Waco from a tourism
perspective,” Pendergraft says.
The Embassy Suites by Hilton McAllen Convention Center opened its doors this summer, just three miles from
McAllen Miller International Airport. The
property brings an additional 12,000 square
feet of meeting space and 150 suites to the
border town’s inventory.
The meeting industry is booming deep in
the heart of Texas, too. San Antonio’s Henry B.
González Convention Center unveiled a $325
million expansion—the city’s largest-ever capital improvement project—earlier this year.
The ever-changing skyline in Austin is getting a new face next summer. The 37-story
Fairmont Austin will be connected to the
Austin Convention Center via the 33-foot-tall,
open-air Red River Canopy Walk, which will
take guests over the scenic Waller Creek and
Palm Park. Beyond the natural beauty of the
area, the property also provides more than
1,000 guest rooms and an incredible 130,000
square feet of meeting space (and another
21,000 square feet of outdoor event space).
The boutique ARCHER Hotel Austin has
opened in the state’s capital. With a heavy
western theme—including reclaimed leather
belts from all over the country—the property
offers 96 guest rooms and 75 suites in The
Domain, an upscale, mixed-use development
midway between downtown and the city of
In May, Georgetown was ranked the fastest-growing U.S. city, according to population
estimates released by the U.S. Census Bureau.
This summer welcomed the Sheraton
Georgetown Texas Hotel & Conference Center
to the central Texas area, 27 miles north of Aus-
tin. The new venue offers 222 guest rooms and
30,000 square feet of meeting and event space,
highlighted by a 16,000-square-foot ballroom
divisible into 10 sections. Georgetown Mayor
Dale Ross calls the project a game-changer
for the city that “will allow us to introduce the
most beautiful town square in Texas…to visi-
tors outside our region.”
TownPlace Suites Waco South (93 guest
rooms), Homewood2 Suites by Hilton (105
guest rooms) and Candlewood Suites (99 guest
rooms) have opened in Waco in the last year,