42 PASSION AND THE CREATIVE SPIRIT
Enthusiasts gather in the Seattle area for a
“sewing party for 30,000 of your best friends.”
46 SPARKS FLY
Suburbs such as Irving, Texas—which was the
perfect fit for a construction tool manufacturing
company—can offer all of the amenities of their
18 THE SKY IS THE LIMIT
Tech expert and World Education Congress
presenter Jeff Rasco, CMP, discusses cloud
computing and its role in the meetings
20 REPEAT PERFORMANCE
Daniel Love of the MPI Philadelphia Area
Chapter was twice asked to cater a dinner for
former U.S. President Bill Clinton.
22 HIGH-WIRE ACT
If you want the best view of the stunning
Costa Rican rainforests, zip lining and aerial
tram riding go well above every other option.
24 SHAPING YOUR FRONTLINE
You must consider who they are, how they’re
performing, ways to reward them and how to
help them evolve.
26 THE CELEBRATION GOES GLOBAL
A longstanding tradition of celebrating the
value of meetings in Canada has organically
developed into what is now Global Meetings
Industry Day in April.
29 THE IDEAL PROFESSION
Sherri Cook, CMP, CMM (MPI Dallas/Fort
Worth Chapter), says being organized and
detailed, while loving contracts and
negotiation, has made meetings a perfect
30 JERSEY SORE
After his team lost the Super Bowl, one
tourism bureau leader subsequently suffered
his own humiliation via social media.
36 LEARNING SELF-LEADERSHIP
Tackling changes and challenges with passion,
objectives and focused action.
38 BUILDING YOUR PERSONAL BRAND
Many in the meeting industry—particularly
women—struggle with their personal value
proposition. Here’s how to establish a
consistent and authentic presence.