day it opened, was totally OK with the idea
that Hilti would be
demonstrating jackhammers, steel-cutting
saws and pipe cutters inside a convention
center building designed by acclaimed architect Barbara Hillier to be an architectural
icon for the Irving community.
She says the four-story convention center, with futuristic exterior lines and a distinctive copper metalwork façade covering
the exterior windows, was designed to be an
eye-catcher, but also extremely functional.
“We certainly wanted to offer an architectural icon here—but, of course, none of
that would have mattered if the building
didn’t work,” Gast says.
Ultimately, she says, all the hands-on
concrete busting and steel cutting adrenaline boost that the Hilti North American
sales team needed to perform was just a
demonstration of the convention center’s
versatility. And since the stuff that made
the sparks and concrete dust ;ly was all per-
“Suburbs can often be a great fit for small-to-mid-sized groups
because they may offer better pricing, new and attractive facilities
and their own distinct sense of community identity, all of which
can be very conducive to a great meeting experience.”
CORI DOSSETT, CMP, CEM
MPI Dallas/Fort Worth
off the new tools and getting everybody excited.” And the ability to spend quality time
with steel and concrete cutting tools was a
big part of the excitement.
Maura Allen Gast, FCDME (MPI Dallas/
Fort Worth Chapter), executive director of
the Irving CVB, who prides herself on mak-
ing sure that every square inch of the con-
vention center stays as immaculate as the
formed on easily vacuumed and mopped
concrete ;loors—and not in carpeted ball-
room space—what’s the harm?
Cary Evert, North American president
and CEO of Hilti, says it was quickly apparent that the choice of Irving and its convention center was a success during the event.
“We are really happy with the facility,”
he says. “It actually worked out even better
than our expectations—our people are happy and we have already booked it two more
Corrie Brock, branding and communications manager for Hilti North America
and also principal planner of the 2016 sales
meeting, says Irving was chosen for the
event for a number of reasons, several of
which centered on the old “location, location, location” concept.
Up until last year, the North American headquarters of Hilti were located in