Jeff Rasco, CMP (MPI Texas Hill Country Chapter), is the found- er and CEO of Attendee Management Inc. and has more than 30 years of experience as a meeting and event manager. We spoke with him in advance of his World Education Congress
(WEC) session about cloud computing and how it can help you effectively manage meetings and events.
WHAT IS CLOUD COMPU TING?
The cloud is like Oz. It’s this mystical, magical place in the minds of
many people, including meeting professionals. But when you look
behind the curtain, it loses a bit of its charm. Cloud computing is simply an Internet-based system of computing where the resources, data
and processing power are shared by all users. In a way, it is like lease
vs. buy—instead of purchasing software to run on your computer
or network to provide the functions you need, you link out to some
server, somewhere, for that functionality. You lose the requirement
for maintenance, management and data storage, and gain the ability
to do your work—or buy your stuff or play your games—from anywhere you have an Internet connection and a computing device.
HO W MUCH HAS CLOUD COMPUTING ADVANCED
IN RECEN T YEARS?
“Cloud computing” is nothing new. It sprang from computer
time-sharing in the 1990s, and as computers became more powerful, the Internet faster and storage cheaper—and more users came
online—it made more and more sense to distribute software and
processing over the Internet. The cost savings and ef;iciencies for
software companies made it ever more appealing, and now you can
BY BLAIR POTTER
Tech expert and World Education
Congress presenter Jeff Rasco, CMP,
discusses cloud computing and its role in the
IS THE LIMIT