The MPI British Columbia Chapter has planned an all-morn-ing event on April 14 with sessions on meeting trends, technology and contracting at Anvil Centre, a new gathering place
in New Westminster, British Columbia.
“It has really opened up business and economic develop-
ment in the new Westminster corridor,” says Melissa Moskal,
CMP, CMM, vice president of education for the chapter, as well
as chair of the chapter’s GMID 2016 efforts. “We want to cele-
brate that by taking the event away from a normal convention
center and help them garner some exposure, as well.”
Kevin Kirby, immediate past MPI board chair and principal
of the Kirby Consulting Group in Orlando, is expected to deliv-
er a keynote on brand reputation and marketing, Moskal says.
The chapter is expecting 100 to 140 attendees.
The organizers of GMID in Canada also plan to continue
the National Meetings Industry Day In;luence Award Program,
which recognizes people or organizations outside the industry
who have supported the development of meetings and conventions or the development of policies and programs impacting the industry.
“It helps us with advocacy,” Moskal says. “It’s really trying
to bring together the outside in;luencers of the industry to this
event and show a full-circle approach.”
Meanwhile, nine associations will gather for GMID in
“There is a sense of pride,” says MPI Toronto Chapter Pres-
ident Geoff Mak, CEM, CMP, senior account executive at the
event space Exhibition Place. “We’re proud to see it spawn into
what is now a global event.”
Last year’s speakers at the Toronto event included Michael
Coteau, Canada’s minister of tourism, culture and sport, and
MPI Chief Business Development Of;icer Darren Temple.
The event has also spread to Europe. The MPI Spain Chapter will celebrate on April 12, in conjunction with “Dia Del Or-gullo MICE,” an event for which the meeting industry has come
together since 2014.
“It was launched two years ago to try to create noise about
what our industry is and what we are trying to achieve,” says
Phil Cross, the chapter’s vice president of membership and
president-elect, as well as head of corporate events at the con-
ference destination CCIB.
This year, the celebration will take place in 12 locations in
Spain. The chapter is inviting anyone connected with the meet-
ing industry—such as hoteliers, event planners and convention
bureau personnel—as well as local politicians, Cross says.
In Italy, MPI will celebrate the event April 15-16. On April
15, participants will gather at a business “speed dating” event
for planners, corporate meeting professionals and represen-
tatives from government embassies, says Elisabetta Camini-
ti, vice president of education for the MPI Italia Chapter and
managing director of MINE (Meeting Incentive New Events),
which has of;ices in Sicily and Venice.
“They will have two minutes to present to each other and
exchange business cards,” she says of the event, which is ex-
pected to attract 70 to 80 participants.
The MPI France-Switzerland Chapter will be preparing for
the giant ComIn Tech event the week before GMID, so it is get-
ting resourceful about piggybacking on it, says Julien Carlier,
chapter president and CEO/founder of Social Dynamite, an
online platform to enhance digital marketing. The chapter is
organizing a collective Big Tweet on Twitter the day of GMID
and expects about 300 participants.
“All together, we will tweet and retweet automatically
one sentence advocating for meetings,” Carlier says. “The key
message to the world is look at the number of people sup-
The message will be shared on Facebook and LinkedIn,
Meanwhile, Meetings Mean Business is pushing forward on
a new video initiative to interview a dozen well-known CEOs
about why they believe in the value of meetings. The six CEOs
interviewed so far include Bill McDermott, CEO of SAP. The
goal is to complete the video series by the end of the year.
“What will happen if we have a downturn in the economy
is I’m not going to be able to get them on camera at that point,”
Dominguez says. ■
Visit www.mpiweb.org/gmid to learn about Global
Meetings Industry Day celebrations near you.