40 NOTHING’S IMPOSSIBLE
Event planners go “Beyond Possible” to create
a spectacular auto launch in Las Vegas.
44 ENERGY AND ATMOSPHERE
Planners find that the Brooklyn Bowl in Las
Vegas offers the key ingredient for successful
14 THE JOY OF LEARNING
Kenneth Mattox, MD, prepares to celebrate
his 50th anniversary medical conference at
18 IT’S ABOUT GROWING
Jordan D. Clark believes that when you’re
passionate about what you do, there is no
finish line or “I have arrived” type of moment.
20 A MORAL IMPERATIVE THAT PAYS
When you align your business models to
reflect your customers’ specific wants and
needs, you provide better products and
24 WHAT’S NEW IN THE CITY OF LIGHTS
Constant reinvention is a hallmark of success
in Las Vegas.
28 AMERICA’S BEST
From myriad outdoor activities to modern
event spaces to culinary excellence, there’s
something for every group in Lake Tahoe.
30 A COLOSSAL EXPERIENCE
Caesars Palace recently celebrated its 50th
anniversary and continues to host world-renowned entertainers in The Colosseum.
34 HYPER PERSONALIZATION
It is now the responsibility of the event
planner to not only understand the latest in
technology, but to understand how that
technology can affect an individual’s event
36 THE COLLATERAL DAMAGE OF
Travel should be the bridge—not the
ammo—in America’s culture wars.