BY ROWLAND STITELER
For Michael Massari, doing his job well
is all about anticipating his customers’
needs and fulfilling them.
e all have a bit of a dreamer within us. We all dream
from time to time about plans ranging from modest to
grandiose—plans that may or may not become reality.
There is a second category among us, those we might
call dreamers/doers, who carry out big plans and
make them real.
A person who clearly belongs in that latter category
is Michael Massari (MPI Philadelphia Area Chapter),
chief sales of;icer for Caesars Entertainment, which
has meeting and convention business spread among
40 hotels in the United States.
The standout project so far in the 46-year-old Massari’s career has been transformational in the city where
he created a brick-and-mortar reality on the ground.
It’s the US$125.8 million Waterfront Conference Center at Harrah’s Atlantic City, N.J., which added 100,000
square feet of meeting space to the 2,590-guest room