KNOW YOUR POINTS OF DISTINCTION
Before you brand yourself you have to understand yourself. Do
you know what makes you different than everyone else out
there who does what you do? What sets you apart? What makes
you unique? No one does it your way. No one has your unique
set of skills, gifts and ideas. So be proud of who you are and
own it! You should be able to answer these two questions.
1. Why would a company hire you (or promote you) over another event professional?
2. What do you offer that’s hard to come by?
PROMOTE YOURSELF INTERNALLY
You have to ;ind ways to stand out within your current organization. When push comes to shove, will you be the one they
can’t live without? Are you the one who provides the most value? Here are some things
you can start doing at work right now.
• Read industry pubs and blogs, and
then share articles and ideas with your
team, leadership, boss and/or other
departments that could help them do
their jobs better or motivate them.
• Volunteer to lead the next sales or
team meeting to share that really cool
idea you learned from the last book
you read or the last industry conference you attended.
• Mentor someone in the company.
• Start a task force to help solve a problem you see happening.
• Always be looking for ways to help
other people within your organization
get what THEY want or need.
“In a crowded marketplace, fitting in is a
failure. In a busy marketplace, not standing
out is the same as being invisible.”
PROMOTE YOURSELF EX TERNALLY
You also have to put yourself out there on a larger scale. If you
really want to expand your network you need a seat at the table. We are so lucky to work in an industry where you have so
many choices to get involved right at your ;ingertips. A few
ways to start include the following.
• Lead and volunteer within an industry organization—this
right here is the secret sauce to all career success. So pick
an industry association and get involved!
• Sit on industry panels.
• Speak at the next conference.
• Get published in a trade pub or start a personal blog.
• Join social media groups and be active by providing value
and sharing resources to help others solve problems.
IGNORE THE HATERS
I saved my favorite for last. This is the golden
nugget. I bet the No. 1 reason you don’t put
yourself out there is you are worried what other people will think—that they will judge you,
make fun of you or ;ind you annoying. Guess
what? People already don’t like you, ;ind you
annoying and are judging you. The question is:
Who are you living your life for, you or them?
By mixing up a recipe of these branding ingredients, you WILL amplify your brand. You will
expand your network. You will create a competitive edge. Life is too short to blend in. Plus,
who wants to stay stuck and safe, and just the
The world needs that special gift only YOU
Judi Holler (MPI Chicago Area
Chapter) is a personal branding
expert, Second City alumnus and
proud #EventProf who helps hospitality professionals use improv
theater skills to build confidence
and stand out. It’s personal branding, improvised! She is the immediate past president of the MPI
Chicago Area Chapter. Learn more