IT’S NO SECRET that the world has changed. You are doing more
with less. Things are moving at the speed of light. And Google has
become the new résumé. The question is: What are you doing
How are you standing out? What are your points of distinction?
And, most importantly, how are you articulating that to your clients, your prospects, your boss and your leadership?
The real challenge in today’s society is simply getting the attention of the people that can buy from you, hire you, promote you
and/or recommend you. You have to ;ind a way to stand out and
you have to do it in a way that is authentically you. This doesn’t
mean you have to be an extrovert in order to stand out. You can
be your amazing, introverted self and still ;ind a way to rise above
Bottom line: If you want to build career stability you need to
be looking for ways to amplify your personal brand. And you have
to do it now. The world is moving way too fast. The competition is
way too ;ierce. It’s not if the economy will shift again, it’s when.
So, what are you doing to protect the largest asset you own—the
brand of YOU?
Here are ;ive things you can do right now to turn up the volume on your personal brand.
LIVE IN PERMANENT BETA
It’s hard to get stuck somewhere old when you are always learning something new. This is what permanent beta is all about. It is
about making a lifelong commitment to continual personal development. How do you do this? Here are a few ideas.
• Attend industry conferences.
• Take a class at a local university.
• Watch two to three TED Talks per week. I write these into my
weekly calendar to make it a priority.
• Read! There is a study that shows that if you read just 10 minutes per day, which typically equates to 10 pages per day, you
will have read approximately 19 200-page books per year!
Imagine how much your life will change if you read those
extra 19 life, business and personal development books
Getting the attention of the people that can buy from you,
hire you, promote you and/or recommend you.
5 WAYS TO AMPLIFY
YOUR PERSONAL BRAND
PEER TO PEER