I’M NOT A PLANNER, BUT I PLAY ONE ON TV.
Technically this isn’t true. But in concept it is. I’m a speaker. But occasionally I
pretend to be a planner—not to be deceptive, simply because sometimes you do
what needs to be done.
This very situation came up recently.
In between speaking engagements I put
together a giveback program called
L-FOCUS (Leadership For Our Children’s
Ultimate Success). Due to the nonpro;it
nature of this venture there was no
money to hire a planner. And I did what
needed to be done. I put together the entire event: Set it up with the venue (a
high school); brought on seven awesome
speakers; oversaw the sponsorship,
marketing, programs, AV…basically everything.
What did I learn? The event theme
was “;lexibility.” Not by choice, but by
It ended up being a wonderful program with great feedback from students
and teachers alike. But gee wiz—planning
is hard work!
And being able to not just deal with
change, but lead it, is the name of the
Let’s be honest. One of the main reasons that people hire independent planners is that they don’t want to do the
plethora of actions necessary to make an
event successful. And, of course, because
they realize that someone with experience
and expertise will not only do it, but do it
well. They will have ;igured out how to do
it better, faster and with more innovative
strategies and content.
BY HEATHER HANSEN O’NEILL
Heather is an award-winning speaker, author and connection expert helping
associations and companies create better leaders and more cohesive teams. She’s
also a member, past VP of education and upcoming president-elect for the MPI
WestField Chapter. Learn more at www.heatherhansenoneill.com.
Independent meeting planners can differentiate
themselves by being at the forefront of industry
innovations and cutting-edge techniques.