people the chance to play games, have a drink
and chat—without being on top of each other.”
Earley believes the event went a long way
in realizing its objectives.
“Kegs With Legs is really about bringing
people in our industry together,” he says. “For
a few of my co-workers at Atomicdust, this
was their ;irst event like this. So what Fusion
did was perfect for helping them see how our
industry likes to step back from being competitors and just be friends. That’s the biggest
Earley was one of 250 people at the event,
which drew over twice the number of people
who usually attend Kegs With Legs. To encourage plenty of buzz throughout the local
advertising and marketing community, Fusion
enlisted the help of St. Louis Egotists, which
posted articles about it on its website.
“Everyone in the industry saw this, so that
was a big help right there,” McInnis says.
Equally effective in getting the word out
was Fusion’s use of social media.
“We did a lot of Facebook and Twitter, in-
cluding creating a hashtag for the event and
encouraging everyone to post it on their pag-
es,” McInnis says. “We use social media a lot for
the events we do. It’s the lowest-cost option to
Fusion also took a cue from the past by
sending out printed invitations—a step that
Earley says was very effective in building ex-
citement for an evening based on nostalgia.
“Fusion knew they had to make an impact,
so they also went old school to promote it,” he
says. “Getting a printed invite to an event like
this de;initely encouraged people to go.”
Was going all out for what is normally a casual event worth the cost and effort involved?
McInnis believes it was.
“When you take people out of a stuffy
professional environment and feel the wonder they felt as children, it’s a positive experience,” she says. “People are asking us when
we’re hosting another event—it really got
our name out there. We’ve got people applying to work for us, based on their experience
that night.” ■