hen it was her company’s turn to host Kegs
With Legs, a casual
monthly event where
those who work in St.
Louis’ advertising and marketing community get together for networking and
a few beers, Chelsy McInnis, then a copywriter for Fusion Marketing, decided to take things a step further. The result was an engaging evening
built around vintage arcade games that illustrated the company’s creative approach to planning events
for meeting and incentive clients.
“Kegs With Legs is sponsored by the St. Louis Egotists, an online network that posts news about the
advertising industry,” McInnis explains. “It takes place at various shops around the city, giving each company
a chance to show themselves off to colleagues. Since we focus on experiential marketing, it made sense to
showcase these skillsets.”
With just three weeks to plan the event that took place in November 2014, McInnis brainstormed with
other young co-workers about ways to create an evening that would really engage those who typically at-
tend Kegs With Legs.
“A lot of the people who come to these events are in their twenties and they like to go out at night and
have fun,” she says. “So we asked ourselves what it is that we ourselves would like to do. We decided that
an arcade theme would be great—it’s kind of retro, which is in right now. Plus it has a pretty broad appeal.”
“The room was completely
transformed into an
arcade—no one could
believe it was our gym.”